About
We built the dashboard
we kept wishing existed
Mervado started as an internal tool for a team managing paid media across six platforms, three agencies and far too many spreadsheets.
Advertising platforms are excellent at reporting on themselves. None of them are interested in the question marketers actually ask: across everything we are running, what is working?
Answering that meant exporting, renaming columns, reconciling conversion definitions, and rebuilding the same deck every month. The work was mechanical, the output was fragile, and the insight arrived late.
Mervado removes that layer. Connect your accounts once and the reporting becomes a product, not a chore — current, consistent, and ready to send.
Today Mervado is used by in-house marketing teams, agencies reporting to multiple clients, and freelancers who need to look as organised as they are.
What we believe
Principles that shape the product
Numbers before narrative
Every figure in Mervado traces back to the platform it came from. No smoothing, no invented benchmarks.
Clarity over cleverness
A dashboard should answer a question in seconds. If a chart needs explaining, it's the wrong chart.
Built with practitioners
The workflows come from people who have sent a client report at 11pm on a Sunday.
Honest by default
We show when data last synced and when it failed, instead of quietly showing stale numbers.
Careers
We're a small team with a large surface area
If you have built data pipelines, reporting products or agency tooling and want to work on something practitioners use daily, we'd like to hear from you.