Features
Reporting that keeps up with
how you actually spend
Mervado covers the full loop: connect accounts, normalise the data, analyse it, and turn it into something you can send to a client.
Dashboard
One screen that answers the budget question
Spend, impressions, clicks, conversions, revenue, ROAS, CPA, CTR and CPC — with period-over-period change calculated from your real history, not a placeholder arrow.
Unified KPI cards
Every core metric with a true comparison to the previous period.
Spend over time
A line chart you can filter down to a single platform.
Platform breakdown
Which channel consumed the budget and what it returned.
Date range selector
Presets plus any custom window you need.
Analytics
Compare anything against anything
Put platforms, campaigns and time periods next to each other and see where efficiency actually comes from.
Platform comparison
Normalised metrics so the comparison is fair.
Campaign comparison
Rank campaigns by spend, conversions, CPA or ROAS.
Period comparison
This month against last, or any two windows.
Search and filter
Find a campaign across every connected account instantly.
Connections
Real connections, properly maintained
Mervado connects through each platform's official API. Tokens are stored server-side, syncs run on a schedule, and when a connection expires you get a clear message and a Reconnect button.
Scheduled syncing
Plus Sync Now and a visible last-updated time.
Server-side credentials
Secrets never reach the browser.
Connection health
Human-readable status instead of raw API errors.
Metric normalisation
Each platform's naming mapped to one standard model.
Reporting
Reports you can send without editing
Choose a date range, platforms, accounts, campaigns and metrics. Mervado builds an executive summary, breakdowns and charts ready for export.
PDF-ready export
Agency-quality layout, not a screenshot dump.
White-label branding
Your logo, colours, company name and footer.
Per-client reports
Group accounts by client and report on each separately.
Scheduled delivery
Recurring weekly or monthly reports.
Teams & clients
Built for agencies and in-house teams alike
Invite colleagues with the access they need, organise accounts by client, and keep every workspace strictly separated.
Roles and permissions
Owner, Admin, Manager, Analyst and Viewer.
Workspace isolation
Authorisation enforced in the database, not the UI.
Client workspaces
Keep each client's accounts and reports together.
Notifications
Sync failures, budget notes and report activity.
Ready to see your own numbers?
Create an account, connect a platform, and your dashboard fills in.